Hincapie Hincapie Sportswear, Sorella’s Presenting Sponsor, was created to meet the need for quality custom cycling clothing for teams and clubs. Cycling began in the Hincapie family when Ricardo Hincapie developed a passion for it while racing bicycles in his native Columbia. He introduced his sons, George and Rich to the sport he loved as soon as they were old enough to turn the pedals. All three Hincapie men continue to share a passion for cycling. The company owned factory in Medellin, Columbia is run by George and Rich’s aunt and uncle, Marie and Jorge Hincapie. Together they have over 30 years of apparel manufacturing experience. Hincapie produces custom garments for large and small teams and clubs, races and rides, corporations and charitable organizations. Additionally, they have created an extensive line of men’s and women’s premium retail apparel that is available through bicycle dealers and directly on Hincapie.com. Hincapie is confident that their products will help you maximize your performance in comfort and style.
Atlanta Cycling Since 1975, Atlanta Cycling has made guests and their needs our number one priority.  Throughout our history, we have focused on relationships, beginning with a child’s first bike and continuing through their entire cycling life.  Today, we partner with the leading brands we believe provide exceptional quality and innovative products.  Our inventory and our people are our biggest assets and we’re extraordinarily proud of both.  Atlanta Cycling’s team of friendly, knowledgeable, and experienced cyclists are dedicated to providing an outstanding customer experience and ensuring your enjoyment of the sport we love.
EmoryAlliance Emory Alliance Credit Union was formed in 1968 with the belief of people helping people. Today, the credit union continues to put members first and has grown to serve the employees and families of Emory University, Emory Healthcare, and other Emory affiliated groups, as well as residents of DeKalb and Newton County. Member-ownership is what makes us different from for-profit financial institutions. This has always been a significant distinction, and even more so in today’s market, where we still remain strong, safe and secure for our members. We are a full service financial institution and offer a wide variety of competitive products and services to members including savings, free checking account with ATM/Debit cards and Identity Theft protection, auto loans, credit cards with rewards, and free online banking with bill pay service. In addition, we offer real estate loans, retirement and investment services, and free educational seminars on financial topics that matter to you, and much more!
Emory The Emory Sports Medicine Center is a leader in advanced treatments for patients with orthopedic and sports-related injuries. Emory is also the official team healthcare provider for the Atlanta Hawks, Atlanta Falcons, Atlanta Braves and the Atlanta Dream. From surgical sports medicine expertise to innovative therapy and athletic injury rehabilitation, our sports medicine physicians and specialists provide comprehensive treatment for athletic injuries for people of all ages. Locations include in Atlanta, Dunwoody, Johns Creek, Smyrna and Spivey Station. Constantly conducting research and developing new techniques, Emory Sports Medicine specialists are experienced in diagnosing and treating the full spectrum of sports injuries. Our sports medicine patients range from professional athletes to those who enjoy active lifestyles and want the best possible outcomes and recovery from sports injuries.
 tifosi optics sponsors sorella cycling in atlanta Tifosi is the Italian word referring to a super-fan, an enthusiast, and that is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.
As a club let’s show our support and give Tifosi lots of love on social media with the hashtag #tifosioptics when out riding in your kit.
Follow Tifosi on Facebook, Instagram, & Twitter!http://www.facebook.com/tifosioptics
https://www.instagram.com/tifosioptics/Visit http://www.tifosioptics.com for more information.
eventide brewing sponsors sorella cycling Eventide Brewin was formed out of friendship and a love of good beer.  Nathan, Haley, and Geoffrey all met at Georgia Southern, and later on began to experiment with homemade pickles, mustard, cheese, and  beer. Nathan and Geoffrey’s first batch of beer was brewed on a “Mr. Beer” kit. Shortly after realizing they needed to upgrade, Nathan fabricated a three kettle brew system, which is still used to create our test brews today. Mathew joined the team a few years later after being introduced to the group through one of Haley’s close friends. The combination of everyone’s background and talents has allowed us to build this company from the ground up, become closer friends, and craft award winning beer. We are very happy to call Atlanta home and to provide this great city with offerings that will really show what “Craft” can be. To us, great doesn’t have to be complicated.
MGA Founded by long time racer, Lisa Randall, Mountain Goat Adventures strives to provide memorable, exciting events that promote an active lifestyle. Mountain Goat Adventures strives to put together events that offer a great experience, new and exciting venues, reasonable event pricing, as well as a high level of organization at each event. Mountain Goat Adventures also offers specialized coaching and private instruction in mountain biking, road cycling, cyclocross, adventure racing, navigation, and trail running. Mountain Goat Adventures will bring racers to 8 exciting venues in 2012, and includes trail running, off-road duathlon, and mountain bike events.
EBR Escape to Blue Ridge. Relax Recharge Reconnect.Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. We are a quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains. Upon arrival you will be captivated by our privately owned, upscale rental cabins, fun-tastic variety of mountain adventures and our personal concierge services. Our mission is to help you create a fond memory that you will want to relive and recommend to others time and again. Visit www.EscapeToBlueRidge.com for North Georgia Cabin Rentals or call 866.618.2521.
LW Lynda Wallenfels is proud to serve as the Sorella Cycling Mountain Bike Coach. Lynda’s coaching philosophy is a mix of scientific principles, athlete joy and schedule reality. Each of these facets is a crucial part of a successful training program and race performance. She specializes in remote coaching, serving athletes from all over the USA. Her expertise lies in long distance mountain bike, cycling strength development, optimizing training time, performance and results.
INF INFINIT Nutrition was started with a pretty basic idea, instead of hauling a jersey full of gels, salt pills, powders and chalky nutritional bars, athletes can get all of their nutrition in one simple custom sports drink made just for you. Just drink and race…it’s that simple. INFINIT’s online slider system that lets you adjust calories, carb blend, protien, electrolytes and even the flavor so it tastes the way you want.. You can also add caffeine to match your race day plan of attack. The process is easy. Hop online and select from one of their pre-set cycling formulations or answer a few questions and INFINIT’s Osmo-fit system will create the perfect formula just for you. INFINIT backs everything they do with a full money back satisfaction guarantee. If you are not happy for any reason they will work with you to get it right. If you are still not happy they will refund you money.
For more information on becoming a Sorella Cycling Sponsor, please email us: sorellacycling@gmail.com