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Sponsors
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BVM Engineering is a woman-owned firm that provides sustainability consulting, energy modeling, and commissioning services to building owners and managers, designers, and developers.
BVME's mission is to make sustainable facilities accessible to clients, who include building owners and managers, designers, and developers. Through collaboration with our clients, we simplify the processes of sustainability consulting, energy modeling, and commissioning.
While there is no single approach to creating sustainable facilities, we encourage our clients to consider sustainability early in design. Our integrated design process engages owners, architects, and engineers. BVME's clients find that this collaborative practice makes sense for their businesses. It provides realistic expectations and, in the end, sustainable outcomes and energy savings.
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The Emory Sports Medicine Center is a global leader in providing advanced treatments for patients with orthopaedic and sports medicine injuries. When you want to ensure the best possible recovery from injuries or regain the function and ability you feared was gone forever, the Emory Sports Medicine Center is the place to go.
Our physicians are innovators and teachers who are experts in their field. Trained at leading institutions around the world, they develop the latest procedures and conduct the studies other physicians only read about.
Emory Sports Medicine Center patients range from professional athletes and world leaders to those who enjoy active lifestyles and want to ensure the most successful outcomes. |
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Sorella Cycling is excited to work with Peachtree Bikes as our bike shop sponsor for a second year. Peachtree Bikes is located in the heart of Buckhead at 2837 Peachtree Road. Peachtree provides the casual cyclist to professional cyclist with all their bike, accessories, and service needs. Peachtree Bikes is managed and staffed by cycling professionals with many years of service training, and maintenance education. Their service managers are all long term employees with a extensive knowledge of bikes, equipment and training. |
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Kenda is pleased to be the tire and tube sponsor for the Sorella Cycling Team for a second year. For road racing, Sorella will be riding on the Kenda Kaliente Iron Cloak 700 x 23c 189 gram tire and the Kenda Kriterium Iron Cloak 700 x 23c 195 gram tire. For mountain bike racing, Sorella will have a choice of several Kenda top rated tires including the Kenda/John Tomac Nevegal tire - rated #1 by Mountain Bike Action for the second consecutive year; or the top rated Kenda Karma, used by many racers including Mary McConneloug, the 2005 NORBA National Pro Women's Champion. Mary also won a Gold Medal at the Pan Am Games in Mexico this past November. Kenda will also be supplying Sorella Cycling with several prototype tires for testing in 2007. Kenda looks forward to a great year and great results from Sorella Cycling! |
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Founded in 1993, the award-winning Atlanta Brewing Company (ABC) is the oldest operational craft brewery in the state of Georgia. In late 2005 new ownership and management was welcomed to the brewery: Robert Budd, serving as President, and Dave Weil, Director of Operations, joined longtime ABC Brewmaster Dave McClure. Sales Director Steve McLendon joined the ABC staff in July of 2007.
Red Brick Ale was the first beer brewed by ABC and remains its flagship brand; it is available year round, as are Peachtree Pale Ale and Red Brick Blonde. ABC currently offers a traditional, German-style Hefeweizen in the summer months, and a double-chocolate, Oatmeal Porter in the winter. Our new seasonal for 2007 is a traditional German style Oktoberfest.
Atlanta Brewing Company is located at 2323 DeFoor Hills Road, N.W. Atlanta, GA 30318. For general information on tours and tastings call the brewery at 404.355.5558. |
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AsMaster is formulated with a blend of 9 essential oils and other natural ingredient to provide the ultimate riding comfort. It can be used with synthetic or natural chamois. Prevents chafing and protects from saddle sores. And, it isn’t just for cyclists! This safe and gentle product may be applied directly to your skin and is also recommended to apply to any clothing, areas of the skin that rub together or against shorts, jerseys, shoes, wetsuits, bras, gloves, or other clothing.
The non-greasy formula is stain free and easily washes off with soap and water. It has a pleasant and soothing natural scent. Road-tested by athletes for athletes. It lubricates and soothes the skin from all types of chafing experienced from exercise and physical activity. Helps protect skin exposed to wind, cold, extreme temperatures, or moisture. |
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For the second year in a row, Sorella Cycling is proud to announce that Gene Hamilton of BetterRide will serve as Sorella's Mountain Bike Skills Coach. Gene will help our riders improve their technical proficiency though his incredible camps. Gene is a licensed USA Cycling Expert Coach and has over 16 years of coaching experience including 11 years teaching mountain biking. Entering his 11th season as a pro downhill racer his career highlights include winning a Silver (2002) and a Bronze Medal (1999) at the UCI World Masters Championships. |
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Lynda Wallenfels is proud to serve as the Sorella Cycling Mountain Bike Coach. Lynda's coaching philosophy is a mix of scientific principles, athlete joy and schedule reality. Each of these facets is a crucial part of a successful training program and race performance. She specializes in remote coaching, serving athletes from all over the USA. Her expertise lies in long distance mountain bike, cycling strength development, optimizing training time, performance and results. |
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At FS Concepts we pride ourselves in the coach-athlete relationship. We provide the tools needed to achieve your goals while establishing a holistic training focus and agenda. We work to establish trust while getting to know the athlete on a personal level and are active partners in athletes training journeys. Our coaching takes into consideration the multiple aspects of overall health, flexibility, nutrition, strength, and endurance, as well as the technical and tactical aspects of your chosen sport. Working with a coach will help you achieve greater levels of fitness, reduce risk of overtraining injuries, become more knowledgeable/insightful about the sport, be accountable for your fitness goals and have fun! In addition to individual coaching, we can bring pro racers and cycling coaches to your club or team for weekend seminars. Our clinics can include such topics as skill building, training demonstrations, performance testing and evaluation, and race team tactics. We can create a custom clinic or camp to meet the needs of any level cyclists.
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Wicked Fast Sports Nutrition (WFSN), the makers of Energ-Ease and Recover-Ease, was started in 2005 with a single overarching goal in mind – to develop natural products that help people live better, more productive, and healthier lives. With business offices in Massachusetts and R&D facilities in Utah, WFSN maintains active scientific and educational programs addressing weight loss and sports nutrition. Our principals bring together a wide range of experience, including a leading PhD-level lifestyle expert, a best-selling author, an Ironman triathlete, an elite-level rower, a University professor, and a team of leading business professionals. The Wicked Fast Team is focused on developing and delivering the most cutting-edge, highest quality, and efficacious natural products to consumers around the world. |
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Locos is a great hangout for friends. The menu includes appetizers, salads, specialty sandwiches, wings, grilled burgers and entrees, and a variety of delicious desserts. There is truly something for everyone and every occasion on the menu at Locos.
3167 Peachtree Rd.
Atlanta, GA 30305
(404) 233.1989 |
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Verge Sport was founded by cyclists who identified a need for a new kind of clothing supplier - one that could give special attention to product quality and customer service. We've made it our business to know what cyclists need; we've made it our passion to provide it. Numerous cyclists already know that our clothing and customer service are world class. Returning customers will see that we've taken our designs, materials and customer service to new levels. |
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GU Sports is a proud second year sponsor of Sorella Cycling. Nothing delivers energy to working muscles faster than GU and GU2O. Sometimes, that's enough to make the difference between finishing first, or finishing at all. And sometimes, it's the only thing that gets you home. GU Sports (Sports Street Marketing) was founded in Berkeley, CA, in the early 90's by Dr William Vaughan. The mission from day one, which is still true today, is to provide athletes the best exercise specific nutrition products available. Period! |
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The Ergon development team consists specialists in different fields. There are bike experts, racing cyclists, sports scientists, physicians, ergonomics experts and engineers. It is a comprehensive team. In terms of bicycle industry history, there has never been a grip with as much effort placed in its development as the Ergon hand grips. Even in apparently small details, Ergon makes the difference.
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We are proud to partner with ProGold, maker of ProLink bike lube.
State-of-the-art "metal friction reducing" technology can change the way you think about lubrication – for bicycle and motorcycle chains, automotive applications, gear boxes, cables, sporting equipment, woodworking, heavy machinery, and more. It provides unsurpassed metal-to-metal friction reduction without the use of solids like Teflon, moly or graphite. |
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The ladies of Sorella Cycling are excited to partner with Zipcar for 2008. Look for Zipcars at our races and events!
Car-sharing: For when you really need to go somewhere and riding your bike isn't an option. Reserve vehicles by the hour or day, with gas, primary insurance and maintenance included. Zipcar's assorted fleet of vehicles are parked all around Atlanta at convenient, 24-hour reserved spaces near homes, workplaces, and on-campus at Emory, Agnes Scott, and GA Tech. Thirty percent of the fleet is hybrid in Atlanta! Members just reserve them online, scan their Zipcard over the windshield, and drive! Pay-as-you-go; it's that easy! A Honda Element can hold 4 mountain bikes and 2 people and a Honda Odyssey minivan can hold 4 bikes and 4 people -- Perfect for race/training weekends! Join online at www.zipcar.com and enter " SORELLA" as the promo code to earn $25 in driving credit (must be used one month after joining).
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You may know the bad lass gals as crazy hootin-hollerin-laughing-cheering mountain bike and adventure racers... What you may not know is that www.badlasses.com is a new women-owned, grass-roots company. Dedicated to fostering the interest, participation and sense of community for women at every skill level in all outdoor sports as "Bad Lasses," badlasses.com will produce and market women-specific outdoor sports apparel, accessories and gear. You too can be a Bad Lass! |
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Native Eyewear is proud to be a Sorella Cycling sponsor for 2007. Native offers eyewear for all types of sports, including cycling. All Native sunglasses are polarized and offer a lifetime warranty - even for scratched lenses! |
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The Sports Factory Your body is the most sophisticated and complex machine you will ever own. If you decide to set a physical goal, no matter what it is, there is really only one efficient, safe, and effective path to achievement. The Sport Factory can provide the coach to map out the best route, and training resources to get you on your way to attaining your true potential. These include custom coaching, bike fitting, VO2 / AT testing, power training, and video analysis. |
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Wingnut is dedicated to providing the most innovative cycling and adventure racing products. Their hydration packs are hand built in the USA from light, waterproof sailcloth fabrics, and feature the Lowrider System for a custom fit and better balance. They are constantly upgrading materials and designs based on customer input. They also like to push boundries and are currently involved in development of mobile solar powered trauma/medical stations. Look for the little blue frog whenever you're out at a race. |
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For more information on becoming a Sorella Cycling Sponsor, please email us: sorellacycling@gmail.com |
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