Thanks to all of our Sponsors who make Sorella Cycling and our Veloce and Alegro Race Teams possible.

Hincapie Sportswear, Sorella’s Presenting Sponsor, was created to meet the need for quality custom cycling clothing for teams and clubs. Cycling is our life, it’s all that we know, and it’s all that we are. Which is why we’ve made it our business in every sense of the word. We design and manufacture premium cycling apparel. We create and run upscale cycling events. We have a restaurant and hotel that hosts visiting cyclists from all over the world. We manage a spring series of races. We operate and outfit a Pro Continental racing team. Cycling is embedded in everything we do, and every day we work even harder to improve the sport, to make it more accessible to others, and to build a stronger community for future cyclists.

 Since 1975, Atlanta Cycling  has made guests and their needs our number one priority.  Throughout our history, we have focused on relationships, beginning with a child’s first bike and continuing through their entire cycling life.  Today, we partner with the leading brands we believe provide exceptional quality and innovative products.  Our inventory and our people are our biggest assets and we’re extraordinarily proud of both.  Atlanta Cycling’s team of friendly, knowledgeable, and experienced cyclists are dedicated to providing an outstanding customer experience and ensuring your enjoyment of the sport we love.

eventide brewing sponsors sorella cyclingEventide Brewing was formed out of friendship and a love of good beer.  Nathan, Haley, and Geoffrey all met at Georgia Southern, and later on began to experiment with homemade pickles, mustard, cheese, and beer. Nathan and Geoffrey’s first batch of beer was brewed on a “Mr. Beer” kit. Shortly after realizing they needed to upgrade, Nathan fabricated a three kettle brew system, which is still used to create our test brews today. Mathew joined the team a few years later after being introduced to the group through one of Haley’s close friends. The combination of everyone’s background and talents has allowed us to build this company from the ground up, become closer friends, and craft award winning beer. We are very happy to call Atlanta home and to provide this great city with offerings that will really show what “Craft” can be. To us, great doesn’t have to be complicated.

Steel, LLC is a leading national steel fabricator and structural engineering firm, headquartered in Atlanta. Hundreds of buildings around the nation bear Steel’s design and materials. See our history of success! Bring the strength of Steel, LLC to your structure; we incorporate the RFP requirements (such as progressive collapse, blast, vibration, and wind criteria) at risk from the time of proposal.

The Emory Sports Medicine Center  is a leader in advanced treatments for patients with orthopedic and sports-related injuries. Emory is also the official team healthcare provider for the Atlanta Hawks, Atlanta Falcons, Atlanta Braves and the Atlanta Dream. From surgical sports medicine expertise to innovative therapy and athletic injury rehabilitation, our sports medicine physicians and specialists provide comprehensive treatment for athletic injuries for people of all ages. Locations include in Atlanta, Dunwoody, Johns Creek, Smyrna and Spivey Station. Constantly conducting research and developing new techniques, Emory Sports Medicine specialists are experienced in diagnosing and treating the full spectrum of sports injuries. Our sports medicine patients range from professional athletes to those who enjoy active lifestyles and want the best possible outcomes and recovery from sports injuries.

Emory Alliance Credit Union was chartered in 1968 to serve the employees of Emory University and Emory University Hospital.  In the last 40 years, its field of membership has grown to include Emory University students and faculty, Emory Healthcare, Residents or Employees of DeKalb or Fulton County, Georgia, and other Emory-related organizations.  Currently, Emory Alliance CU is a full-service financial institution with over 19,000 members and approximately $150 million in assets.  As a leading non-profit financial cooperative, our purpose is to provide high quality, low cost financial services for our members. We are dedicated to improving the financial well-being of our member community through engagement, service, education, outreach and charity.

tifosi optics sponsors sorella cycling in atlantaTifosi is the Italian word referring to a super-fan, an enthusiast, and that is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.
As a club let’s show our support and give Tifosi lots of love on social media with the hashtag #tifosioptics when out riding in your kit.
Follow Tifosi on Facebook, Instagram, & Twitter! Visit for more information.

 Kelly Dasher, owner of Dashing Images specializes in event photography – including anything and everything related to bikes (road, mountain, cross, time trail, etc.) as well as portraits and special events like birthdays, baby showers, anniversaries and family reunions.

 Relax Recharge Reconnect. Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. We are a quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains. Upon arrival you will be captivated by our privately owned, upscale rental cabins, funtastic variety of mountain adventures and our personal concierge services. Our mission is to help you create a fond memory that you will want to relive and recommend to others time and again. Visit for North Georgia Cabin Rentals or call 866.618.2521

Lynda Wallenfels is proud to serve as the Sorella Cycling Mountain Bike Coach. Lynda’s coaching philosophy is a mix of scientific principles, athlete joy and schedule reality. Each of these facets is a crucial part of a successful training program and race performance. She specializes in remote coaching, serving athletes from all over the USA. Her expertise lies in long distance mountain bike, cycling strength development, optimizing training time, performance and results.

INFINIT Nutrition was started with a pretty basic idea, instead of hauling a jersey full of gels, salt pills, powders and chalky nutritional bars, athletes can get all of their nutrition in one simple custom sports drink made just for you. Just drink and race…it’s that simple. INFINIT’s online slider system that lets you adjust calories, carb blend, protein, electrolytes and even the flavor so it tastes the way you want.. You can also add caffeine to match your race day plan of attack. The process is easy. Hop online and select from one of their pre-set cycling formulations or answer a few questions and INFINIT’s Osmo-fit system will create the perfect formula just for you. INFINIT backs everything they do with a full money back satisfaction guarantee. If you are not happy for any reason they will work with you to get it right. If you are still not happy they will refund you money.

 HGNR Inc. is the premium distributor of Dumonde Tech bicycle lubricants to stores across the US. Kirkland, WA based  Dumonde Tech’s bicycle chain lubes are perfect for mountain (Original) or road (Lite) riding and their environmentally friendly Bio-Green G10 is a 100% biodegradable and 100% plant based option. Dumonde Tech’s products can be found in most bicycle stores.

For more information on becoming a Sorella Cycling Sponsor, please email us: