Thanks to all of our sponsors for their support of Sorella and Women’s Cycling in Atlanta.

Hincapie Sportswear, Sorella’s Presenting Sponsor, was created to meet the need for quality custom cycling clothing for teams and clubs. . The company owned factory in Medellin, Columbia is run by George and Rich’s aunt and uncle, Marie and Jorge Hincapie. Together they have over 30 years of apparel manufacturing experience. Hincapie produces custom garments for large and small teams and clubs, races and rides, corporations and charitable organizations. Additionally, they have created an extensive line of men’s and women’s premium retail apparel that is available through bicycle dealers and directly on Hincapie is the official kit provider of Sorella Cycling – when you share your ride on social media thank them by tagging #HincapieSportswear

Eventide Brewing was formed out of friendship and a love of good beer.  Nathan, Haley, and Geoffrey all met at Georgia Southern, and later on began to experiment with homemade pickles, mustard, cheese, and  beer.  We are very happy to call Atlanta home and to provide this great city with offerings that will really show what “Craft” can be. To us, great doesn’t have to be complicated. Eventide has hosted both our Annual Membership and Fall Meetings for several years and is also the gathering point for our monthly in-town ride. Check out their events and extensive selection of beers at their brewery at 105 SE Grant St, Atlanta or look for them wherever you buy beer.

Steel, LLC, a leading steel fabricator, was founded in 1947 and is located in Scottdale, Georgia. They provide structural steel, miscellaneous metals, ornamental metals, erection, and services to general contractors, owners and developers for the construction of commercial, government, industrial and educational projects. The company specializes in suburban mid-rise office buildings, corporate campuses, aviation/aerospace structures, and steel trusses. Sorella Cycling is very thankful for their generous support.

Since 1975, Atlanta Cycling has made guests and their needs their number one priority.  Atlanta Cycling’s team of friendly, knowledgeable, and experienced cyclists are dedicated to providing an outstanding customer experience and ensuring your enjoyment of the sport we love. In addition to providing a starting location for our Tuesday night rides, Atlanta Cycling’s supports helps Sorella’s learn about the sport through on-site clinics and gain experience by sponsoring social rides. Visit any of their 6 locations –  in metro-Atlanta inAnsley, Duluth, Roswell or Vininigs, Greenville, SC or Chattanooga, TN or all of your cycling needs.

Kelly Dasher, owner of Dashing Images specializes in event photography – including anything and everything related to bikes (road, mountain, cross, time trail, etc.) as well as portraits and special events like birthdays, baby showers, anniversaries and family. Sorella thanks Kelly for being our official photographer.  

Escape to Blue Ridge. Relax Recharge Reconnect. Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. A quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains you will be captivated by our privately owned, upscale rental cabins, fun-tastic variety of mountain adventures and our personal concierge services. Visit for North Georgia Cabin Rentals or call 866.618.2521. When the Sorella Cycling team needs to escape for a weekend of training they take off to Escape to Blue Ridge.

Emory Alliance Credit Union  was chartered in 1968 to serve the employees of Emory University and Emory University Hospital.  In the last 50 years, its field of membership has grown to include Emory University students and faculty, Emory Healthcare, anyone who works or lives in DeKalb or Fulton County, Georgia, and other Emory-related organizations. Emory Alliance CU has been a strong supporter of Sorella Cycling and if, you’re eligible for membership, consider the CU for your financial needs

Emory Healthcare’s Emory Sports Medicine Center is a leader in advanced treatments for patients with orthopedic and sports-related injuries. Emory is also the official team healthcare provider for the Atlanta Hawks, Atlanta Falcons, Atlanta Braves and the Atlanta Dream. Locations include in Atlanta, Dunwoody, Johns Creek, Smyrna and Spivey Station. Constantly conducting research and developing new techniques, Emory Sports Medicine specialists are experienced in diagnosing and treating the full spectrum of sports injuries. Emory Sports Medicine is proud to sponsor Sorella Cycling and they’re there for you for any of our orthopedic needs or sports-related injuries.

INFINIT Nutrition was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions. For cycling, or any other endurance event, INFINIT will help you perform your best.

Lynda Wallenfels is proud to serve as the Sorella Cycling Mountain Bike Coach. Lynda’s coaching philosophy is a mix of scientific principles, athlete joy and schedule reality.She specializes in remote coaching, serving athletes from all over the USA. Her expertise lies in long distance mountain bike, cycling strength development, optimizing training time, performance and results.

Tifosi’s mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. They design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi outfits our race team and board with cycling sunglasses that provide heavy-duty protection in a light-weight package with frames of durable, high quality Grilamid TR-90 and scratch-resistant, shatterproof, interchangeable lenses that provide 100% UV protection. To thank Tifosi for their support tag them with #tifosioptics.  Follow Tifosi on Facebook, Instagram, & Twitter! Visit for more information.

HGNR Inc. is the premium distributor of Dumonde Tech bicycle lubricants to stores across the US. Kirkland, WA based  Dumonde Tech’s bicycle chain lubes are perfect for mountain (Original) or road (Lite) riding and their environmentally friendly Bio-Green G10 is a 100% biodegradable and 100% plant based option. Dumonde Tech’s products can be found in most bicycle stores. Check out their new video on how the best way to lube and protect your chain